Ammoudara is located 6km southeast of Agios Nikolaos, on the old road connecting Agios Nikolaos to Sitia and Ierapetra. The area is well developed and you can find several hotels and rooms to let, taverns and restaurants. In front of the touristic settlement, there is a nice sandy beach with light blue water color. The sea surface is mainly flat, because the beach has easterly orientation. while winds in Crete blow mainly from the west. The beach is organised with umbrellas, sunbeds and water sports.
Ammoudara is a nice place for family holidays, but the beach is quite small and seems too crowded. If you want to find a less crowded place, you can head west till the long beach of Almiros, where you can find a less busy place.